Idea for the Day: Focus on your B players. Companies reward A players and punish C players, ignoring the backbone of their workforce the B players. Research indicates 83% of employees worldwide describe themselves as disengaged at their job. That number is probably their B players, not everyone wants to be in the spotlight but they deserve recognition. Companies identify a small group for recognition for example employee of the month and salesperson of the year. Spend time recognizing B players and it will pay for itself. B players are like customers if you don’t treat them right someone else will.